posted on 11/26/2024 in Press Releases

Contact Information:
Angela George
VT Industries, Inc.
[email protected]

FOR IMMEDIATE RELEASE
VT INDUSTRIES, INC. LAUNCHES NEW STOCKING LAMINATES AND SHOWROOM RESOURCES 

November 26, 2024 (Holstein, Iowa) VT Industries is pleased to unveil their collection of stocking laminates and exciting new showroom resources. For 68 years, VT Industries has been the leading manufacturer of Dimensions laminate countertops and continues to bring the latest laminate options and showroom tools to serve their nationwide network of fabrication and installation partners. 

VT’s stocking laminate launch includes a total of 82 laminate patterns that are a combination of perennial top-sellers and the latest, most on- trend looks. Michael Layman, Senior Vice President of Sales explains, “This laminate collection is the result of many months of research and collaboration.  Our marketing and sales teams have taken a thoughtful, yet rigorous approach to building a collection of laminates that brings the most value to our diverse customer base and trend-focused homeowners alike.” Additionally, these patterns are in-stock and available at all four of VT’s U.S.-based manufacturing facilities, to ensure timely manufacturing and delivery. 

VT’s stocking laminates are just one critical component of their Dimensions laminate countertop offering, the other are their proprietary edge profiles that continue to drive inspiration across the industry. Laminate countertops are still a widely acclaimed surface option due to technological advancements in laminate quality and aesthetics. Plus, when paired with the wide variety of postformed edge profiles that VT manufactures, consumers no longer need to sacrifice their design vision or budget to get exactly what they want.  

In conjunction with the stocking laminate collection launch, VT’s innovative showroom resources make it easy to explore and select Dimensions laminate countertop surfaces:  
• Unbox Inspiration with the VT Dimensions Stocking Laminate Launch Kit. This kit contains two stocking laminate chains and provides a visually appealing way to store and review the features and benefits of postformed laminate countertops from VT Industries.  
• VT’s stocking laminate collections brochure divides the 82 stocking laminate patterns into three collections, Light and Luminous, Dark and Dramatic, and Essential Neutrals making it easier for consumers and sales professionals to navigate the options and reduce decision fatigue. 
• Using the latest in laminate sample visualization, VT’s digital samples allow users to view, share, magnify, and manipulate countertop samples before they step into a showroom. 
• VT’s comprehensive Trending Designs Look Book offers a dose of inspiration paired with helpful kitchen design and remodel statistics to help drive important conversations in the showroom. 

###

About VT Industries, Inc.
Headquartered in Holstein, Iowa, VT Industries, Inc. is North America’s leading manufacturer of commercial architectural wood doors, countertops, and surfaces. The company’s three divisions serve customers from fifteen facilities strategically located throughout the U.S. and Canada. Visit the company’s website at www.vtindustries.com for more information.